Google AdWords
Google AdWords for childcare centres
If you want to expand your parent outreach and have your childcare website appear first, Google AdWords is the advertising service for you. Operating on a pay-per-click basis, Google AdWords places your website directly in front of local parents and carers searching for childcare centres. It is a fast and effective way to promote your business, and it’s ideal for new websites which are yet to gain traction in major search engine rankings.
In order to narrow down their search, parents will use a variety of keywords when searching for childcare facilities in their local area. Upon completing thorough keyword analysis, we will make recommendations on which keywords you should target in your Google AdWords campaign. We’ll then get to work creating an engaging advertisement that will appear in search engine results when people search for those keywords. The frequency in which your advertisement will appear will depend on your budget, and we’ll be happy to advise optimal pay-per-click pricing.
Childcare Web Design know exactly what parents are looking for, and we deliver successful Google AdWords campaigns for childcare operators. By partnering with us, you can expect real results and transparent communication.
Google Ads
How Google AdWords can Benefit Childcare Centres
- No matter where your centre is based, AdWords will reach the largest pool of interested parents and carers. AdWords can be customised according to your requirements, enabling you to target local families as well as those further afield.
- AdWords is useful if you have value added childcare services to offer. For example, parents may be searching for early morning or late-night childcare facilities, or perhaps a specific form of childhood education. Google AdWords allows you to expand your marketing towards families with specific requirements, thus increasing your chance of enquiries.
- You have complete control over your campaign. It’s not uncommon for campaigns to be so successful that childcare centres become fully booked, and in this case your campaign can be turned off temporarily. When circumstances change, simply contact us and we will re-activate. This is a big attraction of AdWords campaigns, as no other form of marketing allows such flexibility.
Google Ads
How We Operate – AdWords Management
As a Google Premium Partner, the team at Childcare Web Design are in tune with industry developments and have a formidable reputation for executing successful AdWords marketing campaigns for childcare centres.
Before commencing any campaign, we take the time to learn about your business and what you want to achieve. Simply let us know exactly what you want to promote and which suburbs to target, and we’ll get to work creating an advertising campaign that delivers real results.
AdWords campaigns require careful management and an experienced team in order to be successful, so don’t leave it to chance. Engage Childcare Web Design and start generating enquiries and new enrolments today.
Contact our friendly team now and discover how a PPC marketing campaign can help your childcare centre to thrive.
